Introducing: Online to Offline (O2O) claw machine game with Kaplan

In view with the rising ridership on TEL month-by-month, Kaplan engaged Asiaray creative and engaging marketing strategy by organizing a claw machine interactive to connect with their potential clients. Asiaray put up the claw machine game on a giant LED pillar screen at TE14 Orchard MRT station.

This type of experiential marketing not only creates awareness but also fosters engagement with the brand in a fun and memorable way. Participants may share their experiences on social media, contributing to word-of-mouth marketing and potentially reaching a wider audience.

A total of 245 engagements over the course of two weekends indicates a positive response to the claw machine interactive event.

Having 97 out of the 245 participants won the EZ-link card adds a significant element of excitement and achievement to the event. The success of the event reflects well on the planning and execution by the team behind it.

It’s great to see innovative approaches like this in marketing that go beyond traditional methods to connect with the audience. We hope to create more online to offline (O2O) interactive games and campaigns to help advertisers connect with their audience, moving forward.

Contact us for O2O advertising opportunities or follow us on Facebook to keep posted of the latest updates.