What is Programmatic Digital Out-Of-Home(pDOOH)

An automated buying and selling of digital displays out of the home based on data-driven decisions.
It uses data-driven targeting through Demand Side Platform (DSP) of choice to reach key audiences at scale in a high impact format.

Unlock Asiaray SG's premium digital platforms
island-wide

Connect with desired audiences through strategically positioned high-quality digital screens

190M

Monthly Impressions

100+

Digital Screens
Across all TEL's MRT stations,
including high-traffic interchanges

15+

Premium LED Media

Available at TEL’s MRT stations in CBD areas including Orchard, Great World, Outram Park, Shenton Way and Marina Bay

Why Programmatic DOOH

Data-Driven targeting

Leveraging data and advanced targeting capabilities,
advertisers can reach their desired demographics with pinpoint accuracy.
It ensures the ads are delivered to the right people
at the right time and in the right location.

Quick Activation and Flexible Buying

Take control of your advertising strategy by choosing when,
where and how many impressions you buy.
Enjoy the flexibility to activate and run your campaign at any time,
without being restricted to fixed posting periods.

Real-time optimisation and measurement

Empowering advertisers with valuable data and insights to make data-driven decisions. They can monitor campaign performance and adjust strategies on the fly, ensuring efficient achievement of objectives within their advertising budget.

Omni-channel strategy

Utilising the power of mobile devices and technologies to enhance OOH campaigns. Programmatic buying platform provides you accessibility and connectivity across multiple channels, offering effective ways to plan audience-focused digital OOH campaigns.